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Let me begin by telling you that Herbalife® is one of the top 10 biggest and most successful multi-level marketing companies in the world.
They are a multi-BILLION-dollar company.
They’ve been around over THIRTY years now.
They are a MAJOR player in our great industry.
They have products that people want and need.
While many people do earn large incomes with Herbalife, it’s a proven fact that most people struggle.
This is not exclusive to Herbalife.
It’s actually quite common in all MLM Companies.
In my opinion, people struggle for just TWO REASONS.
First off, they don’t know how to generate leads.
That means they have no one to share the products or business with, after they go through their warm market.
The second issue is they don’t know how to close prospects, or how to ask for the sale.
That means they can’t convert the few prospects they do have into customers or distributors.
As a result, they don’t make money.
And then they QUIT.
I hope to fix that.
Most Herbalife reps have never been taught how to market their products and they’ve never had a sales or marketing job before.
# 1 Understand Why People Buy Stuff
People are emotional creatures .Write that down .
If we were logical, no one would be overweight in the first place.
Everyone would eat healthy and exercise regularly.
Because we are emotional, we make emotional decisions and then justify it with logic.
It’s just human nature.
When you are trying to make a sale, focus on people’s emotions.
Forget about the details.
Forget about the ingredients.
People really don’t give a crap about that stuff anyway.
Do you actually think most people read the label on everything they buy at the supermarket, or McDonald’s?
Nope.
What people care about is “what’s in it for me?”
That is their favorite radio station: WIIFM.
You need to find out your prospect’s hot button and work it .
Figure out what their problem is and then offer them a solution to that problem.
Show them how your products can:
Make them look good for their upcoming high school reunion
Help them lose weight so they can find a date
Help them to get energy to go mountain biking on the weekends
Help them lose weight so they can wear their bikini this summer
Remember this; each person’s hot button will be different.
It’s your job to ask questions (and listen) so you can figure out what their hot button is.
After you do that, tailor your sales presentation around that hot button and you will make more sales.
Show them what’s in it for them and they will move mountains and earth to get it.
Show them what’s in it for you and they could care less.
# 2 Develop a Written Business and Marketing Plan</strong>
Name one successful business in the real world that doesn’t have a written marketing plan ?
Can you?
I don’t know of any.
Herbalife is a REAL business.
To succeed as a distributor, you need a written marketing plan.
daily action plan.
You need clear goals , a strategy you can follow and a sound daily routine so you can be effective and efficient.
Most people who get into the business don’t do these things.
They just “wing it” and hope everything will work out for the best.
They don’t have a clear goal, nor do they have a plan to get there.
This leads to frustration and burn out.
Spend some time and write down your business plan and daily action plan.
Check out the sponsor and upline to see what they recommend
Do NOT skip this step.
Failing to plan is planning to fail.
# 3 Study Marketing</strong>
Most companies in our great industry do a horrible job at teaching their reps marketing.
Making a list of family and friends is a fine starting point.
It’s something anyone can do.
But it sure in hell ain’t marketing.
Most people are screwed after they go through their warm market.
They don’t know what to do next.
They don’t know where to find prospects.
Do NOT let that happen to you.
Study marketing.
Every Single Day.
Study direct response marketing.
Learn everything you can about lead generation.
I can assure you, everyone who does well in Herbalife knows how to generate leads .
Without leads, there is no business.
No one to talk to.
I encourage you to spend 30 minutes a day to study marketing.
There are tons of great YouTube videos on the subject.
There are tons of books on the subject.
There are even generic marketing and lead generation conferences and workshops you can attend.
You can even buy audio CD training programs that teach you about marketing and lead generation.
Once you master lead generation the business becomes much easier to do.
When you have a steady flow of new leads each day, the business becomes PROFITABLE.
Study DAN KENNEDY
That dude is a marketing genius.
There are many other marketing gurus, but he is the best-of-the-best, in my opinion.
You can check out his books real cheap on Amazon.
Order a few of them and study them.
You owe it to yourself, and your team, to get good at marketing and lead generation.
# 4 Become a Professional
We get paid based upon the value we bring to the marketplace.
More value, more money.
{Hello i took this reference guide from a site named OnlineMlmcommunity Thanks }
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